Businesses are supposed to earn you money. Online businesses don’t get to receive cash. So, there is a payment gateway that is supposed to get the money to your bank account. Customer retention is the main focus of every business. This maximizes their profits by decreasing customer acquisition cost. One of the major factors which would impact the decision of buying again from a site would be the buying experience. Little things make an experience worthwhile. An easy and highly updated checkout page is one of them. People would want to know what they are fully paying for. It’s the trust that builds through it. Here are 3 reasons why you should customize your checkout page.
You are aware of your business more than anybody else. You are clear of what makes you unique and what differentiates you from the others. You are aware of the things that you do extra which others don;t. There are some things that you know are integral parts of your pricing but you do not display that in billing. You shall, the more you justify your pricing the better it is. All the stuff that you need to display on your checkout page shall be displayed to your checkout page. Your checkout page shall be branded as the rest of your site. Your checkout page shall communicate to your buyer, about them and about your business. With more additions, you can make your checkout page more branded and knowledgeable for your buyer. This will make his experience more interesting and easier to understand.
2: Assist your customer in each step until he leaves the store with a product
Remember we talked about a smooth customer experience and how it impacts the buying and retention of a buyer. Let’s make your Checkout page a part of that campaign. Checkout pages undergo some nitty gritty’s at times. Maybe you shall advise your customer on which payment method he shall use and why he shall use it. I mean, maybe you can recommend American Express for lower service charges. If the payment is not being processed, rather than just simply writing down ‘your payment can not be processed’, you shall have a direction for the buyer. For example, try a different payment method, or maybe your card is blocked or maybe the balance is low. All these will provide directions for the buyer which will help him solve the problem that is restricting him from completing the purchase. All of this information can easily be added through extra fields on your checkout page.
3: You might think it is hard, but it is easier than ever to add extra fields to your checkout page
Even if you are a solopreneur doing everything by yourself, you can go through simple steps that allow you to create custom fields that enable you to express more. Installing a plugin and then running it is simpler than ever. There are many available in the market which you can search and find and utilize and benefit from. CFOM – WooCommerce Checkout field and option manager is a highly recommended plugin to add extra fields in multiple locations of your WooCommerce site, including the checkout page. Click the link below to know more about it.
Just a bit info on CFOM: Add extra fields almost anywhere on your WooCommerce store’s checkout page
CFOM is an easy to use plugin with an interesting interface that is so easy to use. It is highly efficient, smooth and compatible. You have a 10 day money back guarantee and customer support always available to help you out. You sure will enjoy what it offers. And the price will surely surprise you.
Signing off; This was all that we had to say on why should you add extra field in woocommerce checkout page
You have gotten to know the benefits and the reasons for doing it. It is important to serve your customers well. That is how businesses succeed. Now you know the what, why and how. You also have a product recommendation. Make the change happen. Do not ignore your Checkout page.